Helping organizations reach their full potential
Resonancy partners with businesses to untangle operational complexity by building systems designed for operational excellence
Our Origin
Proving The Value Of Experience
In 1999, the science of customer experience (CX) was given little attention by the business world. Albert van Wyk, founder and leading CX researcher, was campaigning for executives to get a better grasp of customer experience by measuring experience at every touch point - a foreign concept at the time. Finally, Albert managed to get the attention of a company looking to do things differently. He put together a team and got to work. Within months, they flipped a highly competitive industry on its head - winning their partner 80% market share and millions in annual revenue. Albert went on to establish Market Research Management (MRM), which would eventually become Resonancy, reshaping the way industry leaders interact with their customers.
Becoming Tech
Finding The Right Tools
In the early 2000s, software became increasingly embedded in service delivery. Fully embracing this shift, MRM started leveraging these tools to more easily capture and measure touchpoint data, and provide streamlined customer service. Though it proved to be a game changer, many of the industry leaders MRM was working with had operations too complex for these software tools. Not being able to easily capture the right data or provide the envisioned experience, MRM decided to start building the right tools for the job themselves. Custom software development became such a key part of MRM's CX value-add, that MRM rebranded to MRM Tech.
Looking Within
All Operations Affect Experience
Over the years, software has become an integral part of any business. Beyond improving the quality of customer interactions, software has become fundamental in driving down cost and speed for customers. In effect, the entire supply chain now forms part of customer experience. MRM Tech has broadened its efforts accordingly to drive full organizational efficiency by ensuring each employee has the right tools and the right data at all times.
Raising The Bar
Innovating Amidst Complexity
Today Resonancy helps organizations with complex operations find resonance between experience, efficiency and innovation by equipping them with the right software. Industry leaders often stop innovating, because they get caught up in their own complexity. We help organizations innovate again, explore the latest and greatest fast, and implement flexible software solutions that support their long term strategy. No matter how the business landscape changes, we find our identity in empowering teams, so that you can provide the best possible service.
Empowering the Community
We believe to have a lasting impact, you should share knowledge and tools beyond your reach. One of Resonancy's key weapons is Lowdefy - a development framework that we created to speed up our own development workflow. By making Lowdefy open-source, we indirectly support organizations of all sizes, enabling them to build custom solutions fast and unlock their full potential.
From Research Lab to the world
Resonancy has grown from a small research team to a global presence. Our team is primarily located across North America and Africa, driving operational excellence far and wide.
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